If you purchased a Peloton bike or treadmill to drill with during the pandemic, you'll soon have a new collection of classes to take from a well-known artist. This week, Peloton announced a multi-yr partnership with cultural phenomenon Beyoncé — the artist will help curate classes for the seaworthiness company's subscription serve, starting with a series of Homecoming-themed classes in honor of historically Illegal colleges and universities. Peloton says that Beyoncé is one of the most requested artists for its playlists.
Based off the announcement, its unclear what Beyoncé's "curation" entails, but if you'd like to see for yourself, Beyoncé-themed classes have already begun. There are meditations, outside runs, and bike rides scheduled for the rest of this week and more classes to come through.
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If you're already a subscriber through the Peloton app for $12.99 a calendar month or through Peloton's Wheel, Cycle+, Stride, and Tread+ devices for $39 a calendar month, you should be able to attend. If non, Peloton is offering a 30-day free trial and then you behind see if these Beyoncé classes are worthy of the artist's name.
It's middling interesting that Peloton is signing Beyoncé directly instead of through a publisher; the National Medicine Publishers Association (NMPA) sued Peloton in March of last year for illegally using thousands of songs in video fitness classes offered through and through its subscription service of process. After whatever legal back-and-forth and the removal of some songs from Peloton's playlists, the company settled the lawsuits in February of 2020. Spell Peloton said in its Q3 earnings that it's added thousands of publishers since, IT also clearly has a path for artists to link Peloton directly.
Peloton partners with Beyoncé to create themed classes with the artist's music
Source: https://www.theverge.com/2020/11/11/21559541/beyonce-peloton-themed-class-music-bike-treadmill-lawsuit-settled
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